Built to support healthy teeth and gums with our
exclusive OralBiotic™ formula, combining probiotics
and studied brown seaweed to support a healthier
oral environment. Because cleaner-looking teeth
and fresher breath don't always mean a genuinely
healthy mouth.
Daily dental care is a long game. Consistency gives Smilers' ingredients the chance to support your dog's oral health over time.
WEEK 1 LAY THE GROUNDWORK
Every daily chew introduces Smilers' OralBiotic™ formula with oral postbiotics, probiotics, enzymes, and studied brown seaweed. You might not see a change yet. That's normal. You're building a daily habit.
WEEKS 2–3 SOMETHING'S STARTING TO SHIFT
Each chew keeps the routine going. Probiotic ingredients support microbial balance, while brown seaweed provides ongoing dental support through a saliva-related mechanism. Some dog parents may begin to notice fresher breath.
WEEKS 4–6 YOU'LL SEE IT. THEY'LL FEEL IT.
Fresher breath is often one of the first changes owners look for. Continued daily use supports a cleaner oral environment and helps maintain everyday dental hygiene. Results vary from dog to dog.
WEEKS 6–8 IN FULL FORCE
By now, giving Smilers can be part of your dog's daily routine. The formula continues to support fresher breath, oral microbiome balance, and reduced new plaque and tartar buildup over time.
Every dog is different. Results depend on age, starting dental condition and consistent use. Smilers supports dental hygiene; it doesn't replace brushing or professional veterinary dental care. These stages are illustrative, not guaranteed milestones.
SERVING GUIDE
Give your dog the recommended number of soft chews each day.
DOG SIZE
WEIGHT
DAILY AMOUNT
BAG LASTS
Small
Under 10 kg
1 chew
90 days
Medium
10 to under 25 kg
2 chews
45 days
Large
25–45 kg
3 chews
30 days
Each bag contains 90 soft chews.
DELIVERY & RETURNS
NATIONWIDE DELIVERY
We offer free delivery across South Africa, on all orders. Delivery takes approximately 1–3 days.
90-DAY MONEY-BACK GUARANTEE
Try Smilers with confidence. We offer free returns within 90 days, backed by our 90-day money-back guarantee. See the refund policy for full terms.
That’s just the reality. Most supplements just cover it up. Even brushing just cleans the surface. Smilers OralBiotic™ is built differently.
Smilers helps support a healthier oral environment by combining oral postbiotics, gut probiotics and studied brown seaweed — going after the bacteria behind plaque and bad breath where it starts.
And with every use, it builds a better oral environment over time. Not just maintaining. Actively improving.
1
Targets the Bacteria Behind Plaque and Bad Breath
Goes after gingipain – the bacterial enzyme behind plaque and bad breath – before it gets to work.
2
Supports a Normal, Healthy Balance of Bacteria in the Mouth
Builds a better oral environment over time – one where the good bacteria thrive and the bad bacteria don't get a chance.
3
Helps Maintain a Normal Inflammatory Response for Healthier Gums
Supports gum health from the inside, out. The more you use it, the more you see their gums actively improving.
4
Helps Promote Cleaner Teeth and Fresher Breath
The results you'll see and smell – cleaner teeth, fresher breath and a mouth that keeps getting better with every use.
OUR 90 DAY PROMISE
Love the results, or your money back.
If you don't notice an improvement in your dog's breath or teeth, you're backed by our 100% money-back guarantee.
RESULTS TIMELINE
We built Smilers for the long game. The more consistent you are, the better they work.
WEEK 1
LAY THE GROUNDWORK
From the first daily chew, Smilers OralBiotic™ introduces oral postbiotics, gut probiotics and studied brown seaweed to support your dog's dental health. No visible change yet. That's normal. The foundation is being laid with every serving.
WEEKS 2–3
SOMETHING'S STARTING TO SHIFT
Each daily serving builds on the last. Smilers' OralBiotic™ ingredients support a balanced oral environment, while studied brown seaweed supports plaque and tartar control over time. Consistency matters most here, and daily usage is essential for best results.
WEEKS 4–6
YOU'LL SEE IT. THEY'LL FEEL IT.
Fresher breath is often what dog parents notice first. It's a welcome sign that your daily dental care routine is becoming part of life. Smilers continues to support cleaner teeth and a healthier oral environment, one chew at a time.
WEEKS 6–8
IN FULL FORCE
This is where consistency really matters. With continued daily use, Smilers provides ongoing support for fresher breath, cleaner teeth and a balanced oral environment. Long-term dental support, built one tasty chew at a time.
Remember: Every dog is different. Size, age, where they're starting from – it all plays a part. Daily use is what makes the difference.
WHY WE BUILT IT
Most dental supplements are just breath fresheners in disguise. Masking the smell but ignoring what's behind it.
We built Smilers Dental Soft Chews to go further. Our OralBiotic™ formula combines oral postbiotics, gut probiotics and studied brown seaweed to support a healthier oral environment, cleaner teeth and fresher breath.
HOW WE RAISE THE BAR
ORALBIOTIC™ FORMULA. BUILT TO SUPPORT ORAL HEALTH.
Our dental soft chews combine oral postbiotics, gut probiotics and studied brown seaweed to support a balanced oral environment and everyday dental hygiene.
NO MINT COVER-UP. THAT'S HOW IT'S SUPPOSED TO BE.
No minty disguise. Just a carefully selected blend of dental-support ingredients in a chicken-liver-flavoured soft chew your dog can actually enjoy.
DAILY DENTAL CHEWS. THAT'S ALL.
Healthy teeth and gums need care every day, not just once a year. Smilers makes it easy: a soft chew in the routine, ongoing support for the long term. A few seconds a day, with no brushing battles or messy powder.
The moment you notice a difference in your dog's dental health, we never get tired of hearing about it.
DENTAL SOFT CHEWS
A very clever product, I'm finding amazing results with this product, after only a couple of weeks there was a major change in my two old dogs' breath and oral hygene, I can happily recommend this product.
DENTAL SOFT CHEWS
From ordering, paying and receiving was an awesome experience!
DENTAL SOFT CHEWS
I was very skeptical but their teeth are very clean. I haven't been to the Vet to check but they look amazing. So happy with this . Thank you
Clinically-tested ingredients picked for a purpose and crafted into a blend that makes use of every milligram.
DENTAL SUPPORT
Brown Seaweed
900mg per chew
Ascophyllum nodosum is a studied seaweed that supports cleaner teeth and helps reduce plaque and tartar formation.
ORAL MICROBIOME
Oral Postbiotics
100mg per chew
Two oral postbiotics (L. paracasei and L. plantarum) that help support a healthy balance of bacteria in your dog's mouth for fresher breath and better oral health.
BOTANICAL SUPPORT
Green Tea Extract
40mg per chew
A source of plant compounds with antioxidant properties, included to support the oral environment.
GUT MICROBIOME
Probiotic Blend
1 Billion CFU per chew
A blend of four beneficial bacterial strains formulated to support gut microbiome balance and digestive health.
FRESH BREATH SUPPORT
Parsley Powder
100mg per chew
A familiar botanical ingredient traditionally used for breath-freshening support.
ORAL ENZYME SUPPORT
Oral Enzyme Blend
50mg per chew
Glucose oxidase, papain and amylase, included for their complementary roles in oral hygiene support.
ORAL HEALTH SUPPORT
Zinc Methionine
4mg per chew
A form of zinc included to support a healthier, fresher oral environment.
Don't Ignore Your Dog's Dental Health.
Give your dog an easier way to care for their teeth and breath.
Still busing testing it out but so far I had no trouble getting my dog to eat her food with the chews afterwards. It has been 2 weeks now,will send more detailed review soon.
Dog Mom Approved
Neither of my pups are fans of me coming anywhere near their mouths, so I was excited to try this chews out. We have been sprinkling a teaspoon on their food for about a month, and it really seems to have made a difference. Hopefully they enjoy the seaweed flavour (they haven’t seemed to mind) and we are benefiting from fresher kisses. Will definitely repurchase!
The best product I ever used to clean teeth in all the years I had dogs. I have 4 dogs and they all needed dentals; I already cancelled 2 dentals due to the results.
Really a nice product, my dog's teeth and gums are much healthier, and we can see a visible difference. The only problem is that reordering seems difficult. Please confirm where I can place an order.
Pretty good so far, hasn't made a world of difference but it hasn't quite been a month yet. Would love for them to come in bigger sizes as these little tubs just seem to be excessive plastic waste and they dont quite last a month for a large dog. My dogs surprisingly enjoy it and even my fussy dog looks forward to her food more. Definitely look forward to seebif it progresses their dental hygiene more
A very clever product, I'm finding amazing results with this product, after only a couple of weeks there was a major change in my two old dogs' breath and oral hygene, I can happily recommend this product.
Thank you for the amazing product, there is definitely a change in our doggie's dental hygiene, within the first week of using this amazing product.
It works exactly as described, I’ll definitely be a returning customer!"
Definitely works. No more smelly breath. Because it's a soft chew, we have to add warm water to all meals otherwise our aging princess refuses to eat it. Without the water, her meals are to stodgy. But with water there's no problem. I wish I'd heard about it before. Our furbaby may have more teeth now. I'll definitely be ordering more Inedrims and telling everybody about your product.
This product has really assisted our Dachshunds with reducing their bad breath and tartar build up on their teeth.
It also seems to be delicious as well as I have had no issues with them not eating the chews after their dinner.
I bought a set of three and shared it with my daughter and sister. We are all very impressed with the results. I would like to purchase another set of three.
I have two older dogs - the one is very fussy, the 1st try he ignored his food but thereafter he eats all his food. I do pick up that their breath does not smell so bad. So far so good 🫶🏻
I have started 3 weeks ago, to give to my dogs. Definitely better smelling breath, they are not so fond of the taste, but I put it into their wet food and they then have to eat it
Smilers are daily dental soft chews designed to support healthier teeth and gums, cleaner teeth and fresher breath.
Our OralBiotic™ formula combines oral postbiotics, gut probiotics, studied brown seaweed and oral enzymes to support a healthier environment inside your dog's mouth. Unlike a simple breath mint, Smilers is designed for ongoing dental support.
How Do Smilers Dental Chews Help My Dog?
Smilers supports your dog's oral health in several ways:
Helps support a healthy balance of bacteria in the mouth.
Supports cleaner teeth and helps manage plaque and tartar buildup.
Supports healthy gums and everyday oral hygiene.
Helps promote fresher breath.
Provides additional gut microbiome support through beneficial probiotics.
It's everyday dental support in a soft chew your dog can enjoy.
Are Smilers Dental Chews Suitable for My Dog?
Yes! Smilers is made for dogs aged 6 months and older, across different sizes and breeds, from small companions to big family dogs.
Simply follow the daily serving guide based on your dog's weight. If your dog has a specific medical condition or dietary requirement, your vet can help you decide what's best.
Can Older Dogs Eat Smilers? Are the Chews Hard?
Absolutely! Smilers are soft, not hard or crunchy like traditional dental sticks and biscuits.
Think of them more like a soft, bite-sized treat. They're easy to chew and don't require your dog to spend ages gnawing on something tough.
That makes Smilers a great daily option for many older dogs, especially those who struggle with hard treats. If your dog has painful teeth or difficulty swallowing, it's always worth checking with your vet first.
Will My Dog Like Smilers? What If They're Picky?
We made Smilers to taste like a treat, not a supplement.
Dogs love the rich, savoury taste of chicken liver. That's why Smilers combines chicken-liver flavour with a soft, easy-to-chew texture that makes dental care feel like treat time.
No hiding supplements in food. No forcing anything into their mouth. Just a delicious daily chew.
And if your dog turns out to be a particularly picky eater, you're covered by our 90-day money-back guarantee. Simply return your purchase within 90 days for a full refund.
How Do I Know If My Dog Needs Dental Support?
They can't tell you. But you'll often see it. And you'll smell it.
Breath that clears the room.
Plaque or tartar building up between vet visits.
Teeth that are looking yellow or stained.
A breed that's more prone to dental issues.
An older dog that needs an easier daily dental routine.
A dog that won't tolerate regular toothbrushing.
You don't need to wait for obvious problems to start a daily dental routine. If your dog has painful or bleeding gums, loose teeth or difficulty eating, have your vet check their mouth first.
How Do I Give Smilers to My Dog?
It's as easy as giving your dog a treat.
Simply give them the recommended number of soft chews each day. No powders to measure, no mixing into food and no brushing battles.
Under 10kg: 1 chew daily. 10kg to under 25kg: 2 chews daily. 25kg to 45kg: 3 chews daily.
Follow the serving guide on your Smilers pouch and supervise your dog while they enjoy their chew.
How Are Smilers Different From Dental Powders?
Dental powders can contain great ingredients, but there's one problem: they change the smell and taste of your dog's food. And picky dogs aren't always happy about that.
Smilers makes dental care something your dog actually looks forward to.
Instead of mixing powder into their meals, you simply give them a delicious, chicken-liver-flavoured soft chew. Most dogs love the savoury taste of chicken liver, making it easy to stick to a daily routine.
And it's not just about convenience.
Our OralBiotic™ formula combines oral postbiotics, gut probiotics, studied brown seaweed and oral enzymes to support cleaner teeth, fresher breath and a healthier oral environment.
No powders. No messy meals. Just one easy daily habit.
How Long Does It Take to See Results?
Good dental care takes consistency, but that doesn't mean you have to wait forever to notice a difference.
Some dog owners notice fresher breath earlier, while visible changes in plaque and tartar usually take longer. Every dog is different, so results depend on their starting dental condition and daily routine.
The key is giving Smilers every day. That's how you build a simple habit that supports your dog's oral health over time.
Can Smilers Replace Brushing or Professional Dental Cleaning?
Smilers makes daily dental support much easier, especially for dogs that don't enjoy having their mouths handled.
It's a convenient way to support cleaner teeth, fresher breath and a healthier oral environment between vet visits.
Brushing and professional dental care still have an important role, especially if your dog already has serious tartar buildup or dental problems. Think of Smilers as a simple daily addition to your dog's dental routine.
Can I Give Smilers With Other Supplements or Medication?
Yes! Smilers is designed to fit easily into your dog's daily routine and can generally be given alongside other supplements.
If your dog is taking prescription medication or has a specific medical condition, we recommend checking with your vet first to make sure everything works well together.
Can Pregnant or Nursing Dogs Have Smilers?
Smilers hasn't been specifically tested on pregnant or nursing dogs.
We always want what's best for your dog and her pups, so we recommend checking with your vet before adding Smilers to her routine.
When Will My Order Ship?
We know your dog shouldn't have to wait to get started!
Orders placed before 3 PM on business days are dispatched the same day. Orders placed after 3 PM are dispatched on the next business day.
Every Smilers order ships from our warehouse in Cape Town, South Africa, with free nationwide delivery.
Where Do Smilers Orders Ship From?
All Smilers orders ship directly from our warehouse in Cape Town, South Africa.
We deliver nationwide, so whether you're in Cape Town, Johannesburg, Durban or anywhere in between, we'll bring Smilers straight to your door.
And the best part? Delivery is free on every order.
What If Smilers Doesn't Work for My Dog?
That's why every order is backed by our 90-day, 100% money-back guarantee.
Give Smilers a try and see how your dog gets on. If you're not happy with your purchase, simply return it within 90 days for a full refund.
We want you to feel completely confident giving Smilers a try.
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